Everything you need to
thrive in private practice

Confidently start and grow your own practice — with guidance that meets you where you are.

Welcome

PractIQal (like ‘practical’ but with IQ built in) was born out of a deep desire to help mental health providers reclaim their autonomy and launch practices on their own terms. We know how daunting the journey can be — but we also know how empowering it feels to do it with the right partner by your side.

With backgrounds in both healthcare operations and business strategy, our founders have seen firsthand the challenges clinicians face when going solo. That’s why we’ve built PractIQal to be more than just a consulting service. We’re a support system, a knowledge base, and a reliable presence through every stage of your growth.

From choosing the right EMR to crafting your digital presence, we’re right there beside you — offering both expertise and encouragement. Your independence is our mission.

What We Do

We understand that stepping out on your own can feel overwhelming — even frightening. The transition from being part of a larger system to running your own private practice is a deeply personal journey, filled with questions, doubts, and risks. At PractIQal we don’t just offer tools and guidance — we offer empathy, reassurance, and a true partnership.

Our work is grounded in the belief that no one should have to navigate this leap alone. We walk with you, side-by-side, through the hard choices, the small wins, and everything in between — celebrating your growth and offering support at every turn.

Built with the understanding that starting a practice can be overwhelming, we provide smart, grounded support that meets you where you are — and grows with you.

Melissa Samson, Founder

Melissa brings over a decade of hands-on experience supporting an integrated care clinic focused on psychiatric services. Her journey began on the frontlines — working closely with prescribers and psychiatric nurses to ensure operations ran smoothly, patients felt supported, and providers could focus on delivering exceptional care.

Through years of dedication and a reputation for getting things done with compassion and precision, Melissa became a go-to resource for providers navigating the unique challenges of mental health practice. Her reputation is built on empathy, trust, and the ability to transform complex workflows into seamless systems.

With PractIQal Melissa brings this wealth of experience to the forefront — offering grounded guidance, real-world solutions, and a steady hand to clinicians looking to launch and grow practices of their own. She has successfully launched multiple private practices and continues to support many of them today.

PractIQal was founded by Melissa Samson, with Brian Samson serving as Co-Founder. Together, they bring a powerful blend of frontline healthcare experience and strategic business leadership to help providers confidently step into private practice.

Let's Talk

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Pronounced ‘practical’ but with IQ built in.